Web analytics basics

Web analytics, simply put, is a data analysis process involving below 4 steps in order:

Web analytics basics

Rank is calculated using a combination of average daily visitors and pageviews to a site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked 1.

It is updated daily.

Course objectives

Conversion — the point at which an activity or response to a call to action fulfills the desired outcome i. Data visualization — a form of visual communication that represents data in forms that is easy to understand often charts or tables and allow for analysis and reasoning about said data; visual representations of data Hit — also called a page hit, the retrieval of any item image, page from a web server Impression — the number of times a piece of Web analytics basics like an online advertisement is seen; the views.

Keyword — in search engine optimization, the particular word or phrase that describes the contents of a web page. Keywords serve as clues or shortcuts that summarize the content of a page and help search engines match pages with searches.

New visitor — visitors who have reached a site for the first time. This is important in comparison with return visitors as an indication of loyalty and site value.

Organic search — describes search that generates results that are not paid advertisements Pageviews — the instance of an Internet user visiting a particular page on a site. A pageview is recorded whenever a full page of your website is viewed or refreshed.

What is the use of Web Analytics?

Uptime — the measure of how long a site is viewable and useable. Downtime on a site may translate into poor customer experience and lost revenue.

Search engines use anchor text to help decide what the linked page is about. Links on a website should have a descriptive, keyword rich anchor text that describes the destination page in order to improve search performance. Broken link — a broken hyperlink that no longer points to its original destination.

Cookies are used to track returning visitors. Dead end pages make is difficult for visitors to navigate a website and, as a result, visitors may be more inclined to exit the site. Duplicate content — when multiple URLs serve the same page.

Duplicate content across different URLs on a website leads to poor placement in search results because they waste search engine resources by collecting and processing identical content. Low word count — when a page has little or no text. Low word counts often receive poor placement in search results Meta tags — a tag a coding statement in the HTML that describes some aspect of the contents of a webpage.

Web analytics basics

· Web analytics can be overwhelming as there is a lot of information to be analyzed and then decisions that need to be made from that data. Instead of trying to jump in and consume it srmvision.com Ashish Vij. Ashish Vij is a Senior Specialist on Google Analytics at Google.

With over 12 years of experience, he works alongside Google’s advertising teams to design and implement measurement strategies for Google’s top tier srmvision.com://srmvision.com Google Analytics for Beginners Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

Get more insight from your data with advanced analytics software from SAS, including predictive analytics, forecasting, data mining and text analysis.

Web analytics basics

Web analytics are a crucial component to any B2B measurement strategy, providing data on how customers are leveraging the digital presences you've stood srmvision.com://srmvision.com Web SEO Analytics Blog: Find SEO Tips, SEM techniques & Online Marketing News.

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